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COMM 720 Communication University of Wisconsin Whitewater

Strategic Planning

Course Information

This course emphasizes applying theory as a basis for communication planning, especially identifying strategies. Media effect theories for digital, social media and traditional media will be discussed. Course participants will study the application of these theories to develop a strategic communication plan that incorporates digital media, social media and traditional media and blends their use to optimal impact.

University: University of Wisconsin Whitewater

Field Of Study: Communication

Course Number: COMM 720

Modality (Type): Asynchronous

Start Date: 09/02/2025

End Date: 10/21/2025

Credits: 3

University Information URL: https://www.uww.edu/online/masters/communications#curriculum

Application URL: https://admit.uww.edu/apply/

University Contact Name: Stacie Collins

University Contact Email: grad@uww.edu

University Contact Phone: 262-379-4171

Additional Information

If only interested in taking one course, apply as a non-degree seeking student and add in the comment section the course you would like to take for the purpose of teaching dual enrollment courses at the high school.