Course Information
Customer-focused product development and management; the creation and management of brand equity. Technology-marketing interface and customer involvement in product innovation and strategy.
University: University of Wisconsin Milwaukee
Field Of Study: Business Administration
Course Number: BUS ADM 765
Modality (Type): Online
Start Date: 09/03/2025
End Date: 12/12/2025
Credits: 3
University Information URL: https://uwm.edu/business/
Application URL: https://admissions.uwm.edu/register/?id=0536d43f-05a6-4b81-b5d4-32ac94ac03fe
University Contact Name: Sanjoy Ghose
University Contact Email: sanjoy@uwm.edu
University Contact Phone: N/A
Additional Information
In Sequence: No
In Certificate: No
In Degree: No
Stand Alone: No
Faculty Contact Name: Sanjoy Ghose
Faculty Contact Email: sanjoy@uwm.edu
Faculty Contact Phone:
Online Resources Contact Name: Lubar School of Business, https://uwm.edu/business/
Online Resources Contact Email:
Online Resources Contact Phone:
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