Course Information

This course provides a broad overview of the tourism and hospitality industry in an international context. Building upon an initial examination of the social and economic processes and by-products of globalization, students will briefly consider the corporate structures underlying the international airline, hotel, and food and beverage industries. Global practices within the MICE industry will also be considered. Students will further examine aspects of destination marketing and management, including the impact of international mass tourism. For the traveler, students will also consider implications of modern-day 'hypermobility.' Finally, students will consider the geographic, social, and demographic characteristics of international travelers overall.