Course Information
This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.
University: Fort Hays State University
Field Of Study: Marketing
Course Number: MKT 609G
Modality (Type): Online
Start Date: 01/21/2025
End Date: 05/16/2025
Credits: 3
University Information URL: https://webapps.fhsu.edu/semestercoursesearch/
Application URL: https://www.fhsu.edu/apply#:~:text=Master%E2%80%99s%20Degree-,Non%2DDegree%20Seeking,-Education%20Specialist%20(EdS
University Contact Name: Lesley Jenkins-Mackey
University Contact Email: gradschool@fhsu.edu
University Contact Phone: 785-628-4236
Additional Information
Related Courses
Fort Hays State University
Fort Hays State University
Fort Hays State University
Fort Hays State University
Fort Hays State University